Richeese Factory, More Than Just Fried Chicken (mise en place, Vol 20 – 2017)

Indonesia is no stranger when it comes to American-style fried chicken. The dish is widely considered as the cornerstone of Western cuisine influences for the masses in the country. It dates back to 1979, sparked by the pioneer Kentucky Fried Chicken.

Followed suit by McDonald’s in 1991, the country has seen the ups and downs of Western-style fast food industry from both foreign and local brands. Fried chicken however, has solely been very successful in gaining immense influence over Indonesian palate over the years that it has driven most of the brands to actually adapt and develop their own formula of the dish.

Even on this day, decades apart since its first inception; crispy fried chicken can commonly be found on street carts in residential neighborhoods – both privately owned or franchised. Some brands aim for presence at shopping malls, while others are also confident in presenting themselves as standalone restaurants.

Fried chicken is known not just for its delicious, crispy skin and flavorful meat which was previously marinated with spices; Indonesia also has seen creative innovations applied on the original recipe. The local rising star Richeese Factory has its own uniqueness regarding this.

But quite curiously, Richeese Factory was not a fast food chain to begin with. It was originally, and still, a business unit owned by Nabati Group known for its cheese-based snacks, crackers and wafers branded also as “Richeese”. Back in 2011, the group opened its first outlet in Bandung and Richeese Factory is among the few who are confident enough with opening both at shopping malls and as standalone restaurants.

Aside from Jakarta and its neighboring satellite cities, Richeese Factory has expanded as well to Semarang, Solo, Malang, Surabaya, and heading east to Bali. It’s also pioneering its presence to smaller cities like Garut, Cirebon, and Tegal. Yogyakarta would be the next city to anticipate a new opening towards the end of 2017.

From the menu, Richeese Factory cleverly took the advantage of Indonesian people curiosity and palate that fancies the spicier side of food in general. With addition to the use of cheese sauce which differentiates Richeese Factory than the rest of the competition, it also provides several degrees of spiciness that customers can choose for their fried chicken treats.

With 60 outlets in its possession now, Richeese Factory employs a highly standardized operating procedure that will ensure consistency from production and down to the frontline and QC. Periodically, reviews are conducted and socialized to every single crewmember, with the addition of strict audit from the HQ.

The headquarters also devises a system that ensures the logistics efficiency, especially to suit the company’s expansionist strategy. Richeese Factory, as we know it, will open their first outlets outside of Java in Makassar and Balikpapan later this year.


RICHEESE FACTORY | www.richeesefactory.com


Images by: Richeese Factory

This is the unedited version of the article

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