Joe & Dough: All the Way From Singapore to Jakarta

October 28, 2020 Rian Farisa Leave a comment

The competitive advantage in the pastry department was the forte that Joe & Dough achieved since the beginning. Unlike most café players, Joe & Dough insisted in baking their own breads to ensure consistent quality and constant innovation. That can be seen right away from its most basic product and yet widely known Butter Croissant. It takes a full three-days process and using only 100% French butter to create perfection and that’s what they are willing to go through.

Since 2010, Joe & Dough started to supply handmade artisanal breads, home-styled cakes, and other patisseries to meet the ever-increasing demand for their outlets. True to its name, Joe & Dough is now well-known for their specialty coffee and artisanal baked goods handcrafted using time-honored recipes.

It’s very exciting to see that Indonesians are more aware with brands and quality nowadays, especially with good food. This is an opportunity that Joe & Dough has been waiting for and that day came in late 2018 with the opening of their first outlet in Plaza Indonesia. The Puri Indah Mall outlet came next in quick succession.

At their outlets, customers are immediately treated with an array of freshly baked goods displayed on the store front. Croissants of many types, Cruffins or the crispy-fluffy muffin in Apple Pie and PB&J flavors, Brionuts – the crossover between brioche and donut, or the classic Kouign Amann. That’s already a quick fix of breakfast with coffee for Jakartans who are in a hurry.

Fancy having a slice of cake with tea? Joe & Dough’s Gula Melaka Pandan Cake would be an interesting choice, especially for Southeast Asians. It’s a fragrant and moist pandan-infused butter cake slathered with gula Melaka and topped with desiccated coconut. Another choice would be their traditional Carrot Cake, deliciously filled with shredded carrots, chopped walnuts, raisins and cinnamons, and smothered with cream cheese frosting. The latter is currently only available at the Puri Indah Mall outlet.

Not just for takeaways or simply just having a cuppa there, Joe & Dough prepares heavier meals also to accompany business lunches, brunches and leisure times. Enjoy their Truffled Egg Cocotte, an indulging sous vide egg topped with cheese, garlic croutons with green salad. The premium choice of Short Ribs Mac & Triple Cheese would be equally indulging and even more. It consists of 24-hour slowly cooked premium beef short ribs on elbow pasta tossed in a blend of mozzarella, cheddar, and parmesan.

Have a seat at their conservatory section in Plaza Indonesia, enjoy your meals and you will be treated with a rare view. On the outdoor area, you will see an aesthetically painted mural 8 meters in height on a 1,000 square feet wall! Especially on a sunny day, it’s as if you’d rather spend more time here than anywhere else.

This article was published in Passion Magazine

JOE & DOUGH – PLAZA INDONESIA

Address:
Plaza Indonesia L2 #011C, RT.4/RW.1, Kebon Melati, Menteng, Central Jakarta City, Jakarta 10230

Website:
http://www.joeanddough.com/

Opening hours:
Daily, 10am – 10pm

Jakarta

3 Hotel Kekinian Wajib Coba untuk Staycation di Jakarta

August 3, 2020 Rian Farisa Leave a comment

Tinggal di ibukota Jakarta bukanlah hal yang mudah bagi sebagian orang. Kehidupan perkotaan diwarnai kesibukan dan tuntutan hidup yang tinggi. Seringkali ini memberikan dampak stres bagi banyak orang. Nah, apalagi sekarang di masa pandemi. Berbagai kebiasaan lama dipaksa berubah demi hidup yang aman dan sehat. Di tengah keadaan yang rumit ini, liburan menjadi salah satu opsi menarik untuk mengembalikan ketenangan diri. Meski demikian demi alasan kesehatan, kita juga belum dianjurkan untuk melakukan perjalanan ke luar kota. Itulah mengapa staycation di Jakarta menjadi alternatif menarik dan masuk akal untuk dicoba.

Pemandangan kota Jakarta 180 derajat. — Segudang pilihan staycation di Jakarta seru untuk dicoba! (Foto: Tom Fisk/Pexels)

Memaknai arti staycation di Jakarta

Staycation sebagai sebuah liburan yang dilakukan dengan cara menetap di sebuah penginapan yang ada di kota sendiri. Hal ini sudah menjadi kebiasaan populer di berbagai kota besar seperti Jakarta, Bandung, Surabaya, dan juga lainnya.

Konon, gaya liburan seperti ini pertama kali berkembang di Amerika pada tahun 2003, dan kini telah menyebar di berbagai negara. Dari hanya sekadar berakhir pekan seru, ataupun hingga merayakan berbagai hari raya, staycation menjadi cara menarik untuk berlibur.

Staycation di Jakarta dimulai dari membuka pintu kamar hotel. — Berlibur akhir pekan tak perlu pusing lagi dengan konsep staycation dalam kota.

Tiga pilihan hotel yang unik untuk dicoba

Beberapa hotel staycation Jakarta berikut bisa menjadi pilihan menarik untuk kalian yang ingin staycation bersama teman-teman ataupun keluarga. Yuk, simak apa saja pilihannya!

1. Park 5 Simatupang

Berlokasi dekat dengan CITOS, Park 5 Simatupang ini merupakan hotel yang memiliki gaya arsitektur modern dengan desain interior yang kekinian. Setiap balkonnya menawarkan pemandangan Jaksel yang begitu berwarna. Semua fasilitas penunjang juga disiapkan secara lengkap – seperti wifi, AC, TV, teko listrik, bahkan kamar mandi pribadi yang dilengkapi dengan shower dan amenities.

Tak kalah menariknya, nikmati fasilitas kolam renang serta menyantap aneka hidangan lezat a la Indonesia maupu Barat di restorannya yang keren.

2. Couleur Hotel Cengkareng

Siapa yang menyangka kalau ada hotel kekinian tampil di dekat Bandara internasional Soekarno-Hatta? Nah, Couleur Hotel Cengkareng adalah pilihan yang tepat. Tak hanya dekat dengan bandar, hotel ini juga berlokasi strategis dengan berbagai pusat perbelanjaan di Jakarta Barat.

Desain modern dan industrialis yang sangat kental di hotel ini juga sangat instagrammable, tak sulit menemukan spot untuk foto-foto yang keren. Fasilitas penunjang juga lengkap seperti AC, TV, minibar, bahkan kamar mandi pribadi dengan shower dan perlengkapan mandi. Wifi yagn kencang menjadi penunjan untuk kamu yang ingin upload video atau foto saat staycation di sana!

3. Hotel Akmani

Sementara itu, hotel staycation keren yang satu ini berlokasi sentral di pusat kota dan perbelanjaan sekitaran Thamrin. Itulah Hotel Akmani yang bertempat di Jalan KH Wahid Hasyim, sungguh dekat dengan sentra kuliner Sabang.

Staycation di sini sungguh memuaskan karena fasilitas berupa gym, kolam renang, restoran, bahkan tempat spa juga tersedia. Begitupun setiap kamarnya dilengkapi dengan AC, wifi, minibar, teko listrik, serta kamar mandi pribadi dengan shower dan amenities.

Pastinya sudah tidak sabar untuk staycation, dong? Langsung saja pesan melalui Traveloka. Tak hanya ketiga hotel tadi, masih banyak pilihan hotel staycation Jakarta lainnya yang tidak kalah menarik. Apalagi Traveloka selalu memberikan diskon menarik. Sudah siap untuk staycation di Jakarta akhir pekan ini? Jangan lupa untuk selalu menjaga hygiene dimanapun kamu berada, ya!

Interviews

Charins Chang, The Explorer of Textures

June 3, 2020 Rian Farisa Leave a comment

Charins Chang’s passion for science and baking brought her to Indonesia after many years living abroad. In no time, she has captured the hearts of many through her well-crafted cakes and desserts. What are her hopes and struggles living the dream in Jakarta? Here, Charins shared the story for everyone.

What got you into baking in the first place?

I started baking since high school and that’s because Betty Crocker’s brownie mix. I was amazed even with the process of just mixing the powder with water and then it becomes a cake. But the reason why I love baking is because it is so closely related with science and all about the chemical reactions! You don’t really see it with your eyes but it’s happening.

Did you study at a cooking school after that?

Interestingly, I went to Australia not to learn more about baking, but I was studying Biotechnology for five years there. After graduation, I moved back to Singapore and started working in the petroleum bioengineering industry. However, I never lose my love for baking. I did it almost every night and shared the cakes with my friends, to the point that my family became so sick of my baking! (she laughs)

That’s why I started my cake business online on charins.com and then after a year, I finally decided to study more properly about pastry. I did a bit of school in France and an internship with a champion pastry chef there. I was immersing myself with the language and the countryside, steering away from Paris. After that, it’s time to move to Jakarta.

What made you move to Jakarta instead of Singapore?

My parents have always been very supportive with my plans and when I told them that I want to move back here, everyone came along! We all still visit Singapore from time to time though.

Why Jakarta? I think it’s because the people are more chilled and fun here. There’s also something charming about the city, despite of course – the traffic. I saw also a high demand for quality desserts and pastries in Jakarta, but you could only find a handful of good pastry shops here a few years ago when I came. That’s the opportunity that I had been looking for.

What happens next?

Originally, the reason why I moved back was to open my own dessert shop here. After a few years though, it’s easier said than done. I don’t want to just jump in recklessly and struggling unnecessarily just because I needed more experience in the industry. So, I decided to just take my time exploring the city and looking for opportunities. I keep my Instagram active and the online cake shop helps me get by.

From there, turns out that I received a lot of opportunities for consulting, creating menu, and for supplying. There’s even this café from Myanmar which was asking to collaborate. Benedict and Heavenly Sweet found me also on Instagram.

Care to share us a bit about your dessert creations?

When I first joined Benedict, I revamped the whole dessert menu. That time, there was this hype for the Thai mango desserts, and I decided to jump in by creating my own interpretations. Surprisingly, the Mango Sticky Rice Tart was a huge success and people started posting about it.

I also created a sister dessert for it called Tart Ketan Item – with coconut and black sticky rice. It’s basically a twist of our traditional dessert of bubur ketan hitam. There’s also Marie Regal Cake because yes, everyone loves Marie Regal!

I also started making bite-sized desserts like bonbons since people are not always wanting to eat a whole cake. In each bonbon, I created a whole dessert that can consists of elements found in cakes, crunch, cookies, and ganache. I put also many things like potato chips, wajik, nastaar, and talam. For my creations, I just love doing my own formulations instead of copying recipes.

Why bonbons by the way?

I’m more interested in chocolate because it’s very science-y and no one’s making bonbons seriously yet as far as I know. I suppose it’s because the high level of difficulty to mass produce it. Bonbons must be made carefully because it won’t be good otherwise. You need to temper chocolate to a certain degree, or the fat crystals won’t crystallize properly so it won’t get the good snap. It’ll be pasty, thick, and won’t have good texture.

But I think the challenge is that most people may find it hard to understand why it costs the same as buying a whole chocolate bar instead. That’s why I’m trying to find the middle ground here to still maintain the quality but also creating time efficiency.

Lastly, what are you plans next?

Opening my own shop, that’s for sure! But for now, I enjoy teaching at Heavenly Sweet every month. I have own classes and I also create my own syllabus based on science! We do one-on-one series about sponge cake, butter cake, pound cake, or only egg whites. We explore why each recipe is made different, why adding this and that yield different results, or how to decrease the sugar content without compromising texture. It’s not about the usual recipe sharing class and for you to bake at home. It’s about how to make the student think more about the process and how to remake recipe in their own version. Other than that, I am also sharing my expertise about baking with less fortunate kids. We are creating these baking classes for them and showing that everyone can bake. We want to let them know that they have options in this industry for their future.

Featured on Passion Magazine

Interviews

Fernando Sindu, The Effervescent Chef

May 27, 2020 Rian Farisa Leave a comment

Always on the move, the energetic Chef Fernando Sindu is forever seeking new ways to improve himself and expanding beyond borders. With several restaurants under his leadership now, the sky’s still the limit. Join us as he told a story about his struggles and a recipe for you to try at home.

How was it in the beginning for you?

I always have that one wish to become a chef since I was in high school. However, my dad declined my proposition as he was very conservative when it comes about education and career. It happened again when I was about to enter college, and that’s why I have a degree in computer science!

But, upon seeing that I was very persistent to pursue my career as a chef, he eventually agreed to let me try it. However, he wanted me to choose only the best school and the choices were between Le Cordon Bleu of Paris and Culinary Institute of America (CIA) in New York. I chose the latter for language reason and thus began my life as a New Yorker.

How was the New York story then?

I graduated after a year and eight months from CIA and started working at Michelin-starred restaurants. First at Oceana, it was one Michelin-starred and specializing in seafood. The second one was at Boqueria and it was among the best Spanish restaurants in the city.

I worked there for around three years and I really enjoyed it. Under the guidance of Chef Jason Hua – famous now as the head chef for The Dutch in New York, I was entrusted as a sous chef there. But quite unfortunately, I was only able to stay there until 2012.

What happened?

Found out that foreigners – especially in upper management positions, were having a hard time to extend their working visa around that time. It was the election year and the reasons were purely political.

Boqueria had plans to expand and I was promised for a head chef position. The restaurant sponsored my visa, and we even hired a lawyer to try to win this but to no avail. Disappointed, I returned home, but my dad encouraged me to start my own place here in Jakarta.

While waiting for the opportunity to open my own restaurant at Kemang Village – which eventually did not happen, I met with a fellow CIA alumnus – Ivan Wibowo. Seeing that the private dining business was not a thing yet in 2012, together we formed up Good For Eats (G48). I received ample advice from the pioneer himself – Chef Adhika Maxi, about the know-how in the business. He had been well-known in the business, years ahead from us.

Tell us your career journey here in Jakarta starting from there.

Our first gig was with a huge company’s executives and the private dinner was priced at 350,000 rupiahs per head. We barely made a profit, but it was the experience we had been looking for. From there the words start spreading and we did around two gigs per month.

Not wanting to be complacent, we actively sought other opportunities. We approached The Cook Shop and they agreed to let us run the place for a pop-up gig once a week. The audience liked it and after quite some time, they wanted us to do it every Saturday and Sunday instead!

Our next target was a restaurant back then at Panglima Polim, Mama Goose. They let us run the pop-up during the weekdays and we began picking up more attention. Offers coming in for collaborations, but it was with Union Group that we finally landed the deal. With them, together we built Benedict and it now opens at Grand Indonesia and Pacific Place. My latest project was Cork & Screw Country Club at Senayan Golf – a brand new addition to Union Group’s already long list of esteemed restaurants.

How do you define your cooking style?

I like to be inspired from many cuisines of the world. I also like my dishes to have stronger flavors. I feel very energetic every day and that’s why I like to bring up a wide spectrum of flavors in my dishes – from acidity, a bit of bitterness, salty, spicy, and umami. For the past two years however, I have been diligently playing with more Indonesian flavors.

That side was inspired by my Manadonese wife who love to take me around many Indonesian eateries, especially the cuisine of her people. Many of these are places that I won’t normally visit by myself. That, and the encouragement from a friend of mine who wanted me to do a cooking demo for Ubud Food Festival prompted me to learn more about Indonesian food.

How do you see the Indonesian food movement nowadays?

I’ve had my fair share of experience living abroad, becoming a chef at Michelin-starred restaurants, and working with great people. However, we will never be truly credited if we, as Indonesians, don’t promote our own cuisine to that level. I have a dream that someday my restaurant will get that one place among the ranks of San Pellegrino’s 50 Best Restaurants. But surely, we must all work harder for that.

So, for us to be appreciated by these institutions – like Michelin also for example, we also need to improve the palate of our diners. I’ve seen by myself that Indonesians still order the same menu every day. It’s mostly rice-related dishes for Asian cuisines, or pasta aglio olio for Western. Indonesians need to be more adventurous than this, so chefs and restaurants can come up with creative ideas to serve their diners from time to time.

Other than this, there are friends who have been collaborating with the government to promote the Indonesian cuisine. Albeit limited, we’re yet to see good progress in the future. As for me, I’m planning to travel more for the next two years and see how far Indonesian food can take me. There are more markets to visit and more traditional food stories that I need to discover.

Can you tell us about what you are serving today?

Satay is a highly versatile dish and you can easily cook, you can carry anywhere, and a lot of twists I can play with. Today I have prepared Sate Maranggi with pickles and crispy rice, Balinese Sate Udang with Base Genep seasonings and sambal matah, and lastly – we have the classic Sate Ayam.

I’m creating a platter here that everyone can try at home or alternatively, you can instead cut the meat into cubes and grilled it. I hope you can enjoy my recipe here.

Featured on Passion Magazine

Interviews

Kareyca Moeloek, Making Jakarta Healthier One Step at a Time

May 22, 2020 Rian Farisa Leave a comment

Contributing the success of Berrywell and Fedwell through hardships and teamwork, Kareyca Moeloek is now seeing Jakarta in a new light – smarter and healthier. She told Passion about her life, her gigs with the Leafwell Group, and how she’s shaping the future with her talented chef-sister Renatta Moeloek.

How was it all in the beginning for you?

Believe it or not, I wanted to become a professional dancer initially! Growing up in Jakarta, I was trained in ballet since early. And it was during high school that I decided to move out to Perth. My plan was to continue my study at a dance academy there. Turns out, I didn’t make it and I was utterly devastated!

Everyone was already in college around that time, so instead, I joined short courses and collect a lot of diplomas – from marketing to event organizing. In the meantime, I had to do part-time jobs as well to make it there – since my parents wanted me to return home.

What happens next?

The easiest job I can get? The hospitality industry. Working at a bar, I was quite enjoying it. I started out as just a glass polisher, and then I was gradually entrusted with the floor and then the café. From there, I realized that a degree in hospitality would certainly accommodate me working in this industry. Moreover, I could make myself eligible for applying as a permanent resident – which my parents eventually supported as well.

Meanwhile, it was finally time for Rena (Renatta Moeloek) for college and she had always known exactly that she’s destined to cook. She wanted to learn at the best place and that would be Le Cordon Bleu in Paris. So, we kept ourselves in touch across different continents through Skype – hoping that one day we can do cool collaborations.

Sounds like you guys were all set to live abroad, but why did you return here?

Rena was promised for a gig in New Zealand after her internship finished at a Michelin-starred restaurant in France. As for me, after my internship at Sheraton, I wanted to explore my opportunities also there.

Turns out, we had visa problems and got stranded in Indonesia. Many years living abroad made me unsure about what I can do in Jakarta, until we decided to embrace any opportunity we can get. We did pop-ups, food trucks, and private dinners. Rena handles the kitchen and me in the service.

But one day, I met an old friend of mine Dio. He started this healthy catering company – Leafwell Group with his friends and wanted me to collaborate for the opening of Berrywell.

So, this is the part where you decided to stay in Jakarta?

Initially I was torn in-between working at a big company, or to help this promising startup company. I decided to choose the latter and began as a store manager at Berrywell’s first outlet in SCBD. Turns out it was a huge success for the company! We have been riding the momentum where people are getting aware with healthy lifestyle.

Long story short, Berrywell then opened new outlets at Plaza Senayan and Menteng Shophaus. Finally, the next best opportunity for me and Rena to work together again came when the group decided to open a new concept of healthy dining called Fedwell. There, I will be entrusted again with the operations and Rena with the menu! We did a lot of research, food tasting, and prepared everything. However, the team was still very busy with Berrywell and couldn’t find the right time to launch Fedwell.

Can you tell us about Fedwell?

Fedwell finally opened on April 2018 and started out again with just normal expectations. Again, much to our surprise, people have been flocking here like crazy, so we had to assign the kitchen crews as well to help with service! Steadily, we’re hiring more people and now we’re enjoying the dynamics here.

So, the concept is similar with salad bars where people can choose the ingredients and the crews will assemble it for you. However here, we serve wholesome, healthy food instead. We don’t do frying here, but we do roast, torch, and steam most of our ingredients. Fedwell is basically a DIY diner where customers can use the order form to create their own dish or to choose from what we have assembled. There are many choices for carbs, proteins, vegetables, and the dressings.

The challenge is to introduce the DIY culture to our customers and creating this mindset that healthy food can also be flavorful. We want to help creating a new, smarter Jakarta where people gradually know how to live healthily and get themselves in touch with good quality ingredients.

What are your plans after this?

The Leafwell Group is still growing, and we are planning for more surprises in the future. As for Rena, we’re currently transforming this place owned by our mom with a new kitchen and a nice place to eat. It’s a small, but we’ll invite people for private dinners. In the meantime, we help each other whenever we have the opportunity, but I do look forward for our new gigs in the future.

Featured on Passion Magazine