Tag Archives: International

Chef Eric Gouteyron: The One Who Fell in Love With Indonesia (Passion, 2017)

The seasoned French chef Mr Eric Gouteyron welcomed Passion at his boutique pastry shop L’Amandine in Kelapa Gading, Jakarta. There he told us about his colorful soon-to-be four decade career as a professional pastry chef and how he fell in love deeply with Indonesia.

How did you become a pastry chef?

You can say my passion in this industry went through two important stages in the beginning. First, there was my mother who taught me pastry since I was 12 back in my hometown Le Puy, nearby Lyon.

Then, I decided to pursue my passion and applied for apprenticeship, worked at several pastry shops, and finally met Mr Gerard Sciennat – the second person who inspired me immensely. He’s a gifted pastry chef who always created masterpiece for his clients. He motivated me to join competitions. When I got first place, he gave me an opportunity to train in Paris.

You had a fantastic spell back in New York we heard. Care to tell us about it?

I was recommended by an American friend during my training in Paris to work at The River Cafe in New York, a famous restaurant by the river overlooking the Manhattan district. It’s a very beautiful restaurant and my first time working abroad. Moreover, celebrities frequented the restaurant from time to time. I met Rod Stewart, Luther Vandross, and many more during my time there.

Next I was appointed as the Executive Pastry Chef at The Plaza Hotel, my first time working for five-star establishment. I stayed there for fourteen years and we did also many celebrity weddings there like for Eddy Murphy, Michael Douglas, and for Mr Trump as well – the proprietor at that time.

What’s after New York and why did you decide to stay in Asia afterwards?

Next I joined Fairmont Hotels group and was assigned to their property in Dubai. One time I was also part of the pre-opening team for Fairmont Bab Al Bahr, Abu Dhabi.

As for why I stay in Asia until now. It all started during my tenure back in Dubai. I was working perhaps with the best team I ever had in my entire career. It was a team comprised of people from different nationalities, and I found out that Indonesians in particular are very passionate people. That’s why I wanted to find out more about Asia. From there I went to Hong Kong and eventually, Indonesia.

How did you start it here in Indonesia?

After a brief spell with Intercontinental Hong Kong, I joined The Harvest here as their F&B Director. At the end of my contract, I met my old friend Chef Chandra Yudasswara, whom I had the pleasure to work with during my time back in Dubai. We work together now. He’s expanding Portable Kitchen & Bar, and I’m running L’Amandine as the pastry counterpart.

So, how would you suggest people to enjoy L’Amandine products and can you highlight some of the best?

Well, imagine yourself back at home and feeling hungry. Imagine how nice it would be to please yourself with a slice of our bread, added with smoked salmon, cold cuts, or put some sour cream on our homemade rye bread. Perhaps you can also make yourself a quick sandwich, with BLT (Bacon, Lettuce, Tomato) and melted cheese on top. You can do a lot of alternatives and very healthy as well.

The signature product for L’Amandine is the Black Diamond – an entremet of almond & chocolate dacquoise, with mild acidity came from passion fruit and the sweet, light bitterness of the chocolate. We have also the Black & White Truffle and Chocolate Double Fudge. We’re also known for our croissants.

Now that you have been living here for quite some time, are you planning to stay in Indonesia for good?

As a chef, it’s difficult to imagine myself dropping the suitcase and settle somewhere permanently. But for Indonesia, I really enjoy myself living here and I am seriously considering to stay for good.
There’s something that I admire from the people. Here people act naturally and they are always smiling. Even though life treats them bad, they are still genuinely happy. This is a situation unlike anywhere else I ever found out during my travels.

Lastly, tell us about your favorite Indonesian food?

Oxtail soup is nice. I also like gado-gado, rendang, and other Padang food! I don’t eat much rice but nasi goreng is a good treat once in a while.


Original link:
http://www.passionmedia.co.id/b/the-one-who-fell-in-love-with-indonesia

Images by: Edwin Pangestu

Advertisements

Chef Jacob Burrell: Surprises Await You at Attarine (Passion, 2017)

Attarine is undoubtedly among Jakarta’s most creative dining scenes to date. At its helm is Executive Chef Jacob Burrell, a man of many talents who skillfully incorporates different cuisines, techniques, and ingredients that uniquely defines the restaurant’s genre. He shares Passion about himself, the restaurant, and a recipe for you to try.

Jacob Burrell has always been a curious person, but becoming a professional chef was never his real intention at the beginning. He wanted to become a teacher since his secondary school days – and that’s a noble aspiration that he still holds dearly until now. You can tell from certain angles that he does look like a teacher and he will thank you for the praise – with a big smile.

He has solid know-how in chemistry and mathematics – the very subjects he wishes to be a teacher of initially. When he received extra credits during his university days, he even took musical theory class. His imposed height came from his fondness of basketball, and he used to coach as well. Not just basketball, but also soccer.

One day he came to a realization that becoming a chef would be the ultimate test of his skills. Not just because he has some basics in cooking back then, but it could be the answer to his endless curiosity. “Cooking is not just physical. There’s history, science, art, business, creativity, people, and psychology involved. It encompasses everything and I fell in love more and more about it”, according to the chef.

So why venture too far at the beginning, one might ask. Mr Burrell will simply answer that he likes to learn about everything. But certainly it would be hard to focus on all that, I then ask. “Yes, but by becoming a chef – it keeps me locked in, excited, and ready to come to work the next day. It’s not boring, I’m still learning, and yet I know absolutely nothing”, replies the chef modestly.

With his man bun and a casual outfit behind the apron, his relaxed manner and inventive creations have won the hearts of many at Attarine. He drew his experience mostly from the stints back with Big Sur Bakery and Restaurant in California, where he also learned a lot about pastry and mastering the wood-fired oven, and working for the three-Michelin starred restaurant Manresa under Chef David Kinch himself.

Our visit to Attarine coincides with the unveiling of the latest menu lineup. The opener started with Market Ceviche that features fresh catch of the day and the use of turmeric for the lime juice. Very refreshing and certainly appetizing. There’s also a stroke of genius found on jackfruit on sourdough toast. Sweet and pleasantly familiar, this one easily dominates the appetizer section.

For the main course, there’s the BBQ whole squid which was done immaculately and it sits over a bed of what one would call as “sambal ijo” and paired curiously with crispy baby pototoes. The clincher came from six hours long braised short ribs with oyster sauce and shiitake mushrooms. Suddenly it’s Chinese now and how wonderful could that be!

So come and converse with the chef, ask for his recommendations, and have the starters and the mains together for everyone. You’ll find that an adventure across the world awaits you here. Back home, don’t forget to try the recipe for Market Ceviche, courtesy of the chef himself.


BAHASA:

Attarine menjadi satu restoran yang paling kreatif di Jakarta saat ini. Dipimpin oleh Chef Jacob Burrell yang penuh talenta; dengan lihai ia menggabungkan berbagai jenis masakan, teknik, serta bahan-bahan yang menjadikan Attarine unik. Kali ini sang chef berbagi cerita tentang dirinya dan satu resep untuk Anda coba.

Sejatinya seorang Jacob Burrell adalah orang yang penuh rasa penasaran, namun berkarir menjadi seorang chef profesional belum terpikirkan di saat ia masih muda. Jacob muda ingin menjadi seorang guru, dan cita-cita yang mulia itu masih ia simpan hingga hari ini.

Dengan latar belakang mumpuni di bidang kimia dan matematika, Jacob sebagai mahasiswa juga belajar mengenai musik. Selain itu ia juga hobi bermain bola basket dan memiliki pengalaman menjadi seorang pelatih. Tidak hanya basket, namun juga sepak bola.

Satu hari Jacob menyadari bahwa menjadi seorang chef adalah sebuah aspirasi yang akan menguji segala kemampuannya yang dimilikinya. Berbekal hanya pengalaman memasak di masa kuliahnya, ia merasa menjadi seorang chef adalah jawaban dari segala rasa penasarannya.

“Memasak bukan sekadar membutuhkan kekuatan fisik. Ada sisi sejarah, sains, seni, bisnis, kreativitas, ilmu SDM, dan psikologi di dalamnya. Profesi chef menuntut kita mengetahui semuanya dan ini menjadikan saya semakin jatuh cinta berkarir di sini”, ujar sang chef.

Namun mengapa mencoba segala hal terlalu jauh? Chef Jacob menjawab bahwa ia ingin mempelajari segala hal. Tentunya sulit untuk bisa belajar segala hal, tapi baginya memasak menjadikannya tetap bersemangat dan siap meniti hari esok. “Saya tidak pernah merasa bosan dan saya terus belajar menjadi chef yang baik. Namun semakin saya belajar, justru semakin saya tidak tahu”, sahutnya rendah hati sembari berkelakar.

Penampilan Chef Jacob terlihat santai tapi ia begitu mumpuni untuk menelurkan berbagai hidangan kreatif ternyata membuat pengunjung Attarine kepincut. Sang chef dahulunya pernah bekerja untuk Big Sur Bakery and Restaurant di California, serta untuk Manresa – sebuah restoran berbintang tiga Michelin dan dibimbing langsung oleh Chef David Kinch sendiri.

Kunjungan Passion ke Attarine ternyata bertepatan dengan diperkenalkannya menu-menu baru. Sebagai pembuka ada Market Ceviche yang menggunakan ikan segar hari itu serta penggunaan kunyit pada jus limaunya. Selain itu ada kreasi jenius berupa nangka dengan roti sourdough yang begitu manis dan rasa yang sangat bersahabat untuk orang Indonesia.

Pada menu utama, cumi panggang dengan sambal ijo serta baby potato krispi menjadi sebuah hidangan yang sangat menarik. Makan malam ditutup dengan hidangan memukau berupa iga yang dimasak perlahan selama enam jam dan dibumbui dengan saus tiram serta jamur shiitake. Seketika anda seperti makan Chinese food!

Mari berkunjung ke Attarine dan jangan lupa menyapa sang chef. Tanyakanlah rekomendasi Chef Jacob untuk hari itu dan bersantaplah bersama dengan teman maupun keluarga. Menikmati hidangan sang chef menjadi sebuah petualangan tersendiri yang tak terlupakan. Terakhir, jangan lupa juga untuk mencoba resep Market Ceviche, yang dipersembahkan khusus oleh sang chef sendiri.


Attarine Jakarta
Jl. Gunawarman No.11 A,
RT.6/RW.3, Selong, Kby. Baru,
Kota Jakarta Selatan, DKI Jakarta 12110
https://www.attarine.com/
0812-8602-6142


Original link:
http://www.passionmedia.co.id/b/surprises-that-awaits-you-at-attarine-

Images by: Dwi N. Hadi

Asia’s 50 Best Restaurants to be Held in Macao in 2017 and 2018

Asia’s 50 Best Restaurants, sponsored by S.Pellegrino & Acqua Panna, has announced that Macao will host the 2018 and 2019 editions of its prestigious awards.

On Tuesday 27th March 2018, the region’s most respected chefs and influential restaurateurs, together with leading industry figures and international media, will gather at Wynn Palace Cotai for the announcement of the Asia’s 50 Best Restaurants 2018 list and special awards.

The new destination for the 2018 and 2019 awards ceremonies was announced at a media conference hosted by Asia’s 50 Best Restaurants and the Macao Government Tourism Office at Wynn Palace, which was followed by a celebratory lunch at Andrea’s restaurant. Attendees included local restaurateurs, industry VIPs and media as well as regional chefs, including Richard Ekkebus, Shinobu Namae and May Chow. 

The organisers of Asia’s 50 Best Restaurants have chosen to bring this best-in-class gourmet platform to Macao in order to showcase its fast-expanding gastronomic portfolio, as well as celebrate outstanding talent from across Asia.

William Drew, Group Editor of Asia’s 50 Best Restaurants, says: “After three years in Singapore and two in Bangkok, we are thrilled to announce Macao will be the host destination for the sixth and seventh editions of Asia’s 50 Best Restaurants, sponsored by S.Pellegrino & Acqua Panna. Macao’s rich history is reflected in the diverse food culture and vibrant restaurant scene.”


Credit: catchonco.com

Kopi Turki: Tetap Dinikmati Meski Dengan Ancaman Hukuman Mati

Peradaban ini melaju kencang berkat kopi. Konon minuman bersejarah ini yang menjadikan manusia melek secara lahiriah maupun secara intelektual. Manusia berkumpul di depan banyak cangkir kopi untuk sekadar menemani kesendirian, bercengkerama, hingga menyelamatkan dunia!

Tidak salah bila mungkin terselip di antaranya, ngopi menjadi bagian dalam budaya keseharian agar disebut “keren” ataupun tergolong dalam jamaah “hipsteriyah”. Sehingga diakui maupun tidak, kopi menjadi pemicu lahirnya banyak gagasan. Kopi menjadi titik tengah sebuah negosiasi alot, kopi menjadi teman hidup di kala tenggat waktu mulai memberikan tekanan, dan kopi menjadi pusat perhatian di era yang sangat mementingkan gaya hidup ini.

Kopi adalah segalanya! Di masa ini dan ternyata di masa lalu juga.

Sumber: food52.com

Adalah abad ke 16 dan ke 17 yang menjadi saksi bisu pertama bahwasanya kopi adalah dua sisi mata uang berbeda – sebuah ritual yang sakral bagi sebagian kalangan dan banyak manusia sesudahnya. Sekaligus juga kopi dianggap menjadi deviasi dari beberapa perspeksi yang spesifik.

Kita lalui cepat asal mula legenda kopi yang datang dari negeri Ethiopia hingga ia bersandar di Yaman selama berabad-abad lalu kemudian ditemukan oleh seorang gubernur Kesultanan Turki Utsmani bernama Ozdemir Pasha. Masalah waktu spesifiknya masih diperdebatkan hingga sekarang, namun intinya sang gubernur memperkenalkan kopi ke kalangan istana pada masa kekuasaan Sultan Suleiman Yang Agung.

Agar lebih informatif, ada juga versi yang menceritakan bahwa kopi awalnya diperkenalkan dua pedagang dari Damaskus dan Aleppo yang kemudian membuka kedai kopi pertama dengan nama Kiva Han di distrik Tahtekale di ibukota Istanbul. Yang jelas dari kedua versi ini, Kesultanan Turki Utsmani memiliki peranan awal yang penting dalam persebaran kopi di dunia pada abad-abad berikutnya.

Ketika kopi dianggap sebagai sebuah tren positif

Sultan Suleiman Yang Agung dengan cepat mengapresiasi kenikmatan secangkir kopi. Ia kemudian memerintahkan agar kopi disempurnakan penyajiannya dan menjadi minuman wajib di istana.

Maka lahirlah sebuah profesi yang dinamakan “kahveci usta” atau “kahvecibaşı” yang padanannya di masa kini adalah semacam “barista” atau yang bertanggung jawab atas kopi dan seduhannya khusus untuk kalangan istana. Konon bahkan terdapat catatan adanya para petinggi istana yang awalnya merupakan para “chief barista” ini dan ada yang berkarir hingga sebagai Wazir Agung (Perdana Menteri).

Sumber: turkishcoffeegear.com

Tidak lama tren kopi kemudian menjalar ke kalangan bangsawan dan orang kaya. Akhirnya kopi menjadi santapan sehari-hari segenap rakyat Turki Utsmani. Kedai kopi menjadi tempat masyarakat berkumpul, membaca buku, bermain catur dan backgammon, berdiskusi mengenai literatur dan puisi, dan tentunya untuk berbicara soal bisnis. Mengiringi kegiatan-kegiatan tersebut, muncullah banyak pertunjukan seni seperti Karagoz (wayang khas Turki), pantomim, serta acara musik.

Ketika rakyat jelata menemukan kesenangan baru dan banyaknya potensi untuk membuka cakrawala keduniawian, rupanya ini mengundang kernyitan dari beberapa pihak – khususnya bagi yang memiliki kepentingan dengan kekuasaan. Bahkan tidak lama sejak kopi menanjak popularitasnya, pemerintah kemudian membredel gaya hidup ini bahkan dengan ancaman hukuman mati!

Ketika kopi menjadi tabu

Bila diperhatikan lebih jauh, permasalahan yang dipandang saat itu sebetulnya cukup akrab dengan apa yang terjadi di masa kini. Begitu banyaknya pilihan gaya hidup kekinian seolah membuat mereka yang baru mencobanya langsung seperti tenggelam dalam keseruannya.

Contoh, berapa banyak misalnya orang tua yang tidak senang bila anaknya terlalu berlama-lama bermain online game atau bermain dengan teman-teman barunya hingga larut malam. Ini adalah kasus klasik yang selalu berulang formulanya dengan presentasi yang berbeda-beda.

Sumber: twitter.com/HalicPostasi/status/504777794086109185

Rakyat Turki saat itu lazimnya mengunjungi tiga tempat dalam kesehariannya: rumah, tempat kerja, dan mesjid. Kedai kopi hadir menjadi tempat keempat dimana banyak dari mereka yang telah begitu menikmatinya malah menjadi abai dengan kewajiban-kewajibannya yang lain.

Masalah ini disuarakan awalnya oleh para ulama dan mereka menghimbau rakyat untuk tetap meluangkan waktu ke mesjid ketimbang terlalu berlama-lama di kedai kopi. Banyak kesempatan dimana para ulama bekerja sama dengan pemerintah untuk menata masyarakat dengan cara yang persuasif. Namun bagi pihak istana, ada yang memandang bahwa terlalu betahnya rakyat di kedai kopi justru malah mengundang munculnya percakapan yang mengarah ke arah-arah subversif sehingga mereka mempersiapkan hukuman keras bagi para pelakunya.

Kopi menjadi minuman terlarang pada kekuasaan Sultan Murad IV. Konon sang sultan sendiri akan berpatroli di malam hari dengan menggunakan baju preman dan akan menghukum mati mereka yang kedapatan tengah menyeruput kopi. Setiap saat ia akan membawa algojo untuk menghukum mati di tempat.

Penerus Sultan Murad bersikap lebih lunak dan melalui Wazir Agung Köprülü Mehmed Pasha, tetap melarang keras keberadaan kedai-kedai kopi dan mengancam pelakunya dengan hukuman cambuk hingga ditenggelamkan bila kedapatan melakukan pelanggaran secara berulang.

Menurut Stewart Allen, penulis dari The Devil’s Cup: Coffee, The Driving Force in History, Sang Wazir sendiri sempat mengunjungi kedai kopi dan mendapati bahwa mereka yang meminum kopi berbeda dengan yang meminum alkohol. “Orang yang meminum alkohol akan mabuk dan bernyanyi, sementara yang meminum kopi akan tetap tersadar dan berkomplot melawan pemerintah”, begitu sahutnya.

Sumber: twitter.com/hayalleme/status/661798805549936640

Seperti yang bisa diduga, peraturan ini kemudian dibatalkan akibat adanya perlawanan keras dari masyarakat. Tentu tidak gratis, pemerintah kemudian memberlakukan pajak tinggi untuk konsumsi kopi. Meskipun demikian, keadaan berangsur-angsur pulih di Kesultanan Turki Utsmani.

Ketika kelak kopi merambah ke negeri-negeri Eropa, para penguasa juga menjadi kegerahan karena potensi-potensi subversif dikarenakan gaya hidup ngopi masyarakatnya. Para dokter di Eropa hingga mengatakan bahwa terlalu banyak minum kopi akan menghisap semua cairan di otak dan menyebabkan kelumpuhan. Para wanita di Inggris juga menghardik para lelaki yang meminum kopi karena justru itu akan membuat mereka impoten.

Konon terdapat satu cerita mengenai Paus Clement VII ketika pertama kali mencoba kopi. Yang ia rasakan sesudahnya adalah kekaguman, penasaran, dan kemudian ia menangis. Ketika ditanya mengapa ia kemudian menjawab, “Minuman setan ini sangat nikmat sehingga sayang bila hanya dinikmati oleh orang Muslim saja. Kita akan menipu para iblis dengan membaptis mereka dan menjadikan minuman ini minuman Kristen!”

Akhirul kalam

Ya, begitulah kopi. Sebuah minuman yang populer untuk khalayak ramai, namun selalu ditantang keberadaannya oleh para penguasa.

Coffee shop di Turki masa kini
Sumber: https://id.pinterest.com/khalilmfb/turkish-coffee-shop

Tapi bagaimana dengan masa kini menurut Anda? Semakin banyaknya kedai kopi tentu akan menjurus masyarakat membicarakan banyak hal mulai dari bisnis, kreatif, hingga politis dan ideologis. Selama itu sehat dan aman, bisa saja pemerintah manapun tidak perlu kuatir – terlebih kini di era demokrasi yang memberikan kepuasan “semu” bagi rakyatnya atas pejabat yang mereka pilih.

Mungkin saja akan selalu ada agen-agen pemerintah yang selalu berjaga di satu sudut seperti yang kita lihat di film-film masa Perang Dingin. Ataukah di era kapitalisme ini, rakyat sudah cukup terpuaskan dulu dengan derasnya pembangunan infrastruktur dan banyaknya tunjangan? Mari kita lihat kiprah kedai kopi dan kaitannya dengan masyarakat di era modern ini untuk selanjutnya.

Referensi:

  1. turkishcoffeeworld.com/History-of-Coffee-s/60.htm
  2. turkishstylegroundcoffee.com/turkish-style-coffee/turkish-coffee-history/
  3. npr.org/sections/thesalt/2013/04/27/179270924/dont-call-it-turkish-coffee-unless-of-course-it-is
  4. npr.org/sections/thesalt/2012/01/10/144988133/drink-coffee-off-with-your-head
  5. turkishcoffeegear.com/turkish-coffee-history/
  6. turkishcoffee.us/articles/history/ottoman-empire-era/
  7. turkishculture.org/lifestyles/lifestyle/coffeehouses-204.htm
  8. hurriyetdailynews.com/a-history-of-turkish-coffee.aspx
  9. dailyo.in/lifestyle/history-of-coffee-tea-mecca-akbar-mughals-jahangir-wine-ottomans-christians-muslims/story/1/10320.html
  10. perfectdailygrind.com/2015/09/turkish-coffee-a-story-of-mystery-war-romance-empire/

Gambar sampul: ozerlat.com


Original link: wm.ucweb.com (gastroficionado)

Chef Jose Pelo: Talking Trends With Joy (Passion, 2017)

A life without chocolate is a life without joy. Jose Pelo or known by his friends as Joy, is a well-known chocolatier, patissier, and a food business consultant. 

Today, he is sharing his two cents about the Indonesian food trends in 2017.

Chef Passion Media

Living in Indonesia for quite some time now Jose Pelo has seen enough actions from the ever-evolving culinary world. That brings us right away to the main questions on how he would perceive food trends in general from his extensive experience as well as foreseeing what’s hot this 2017 in Indonesia.

To start, how the food trends evolve in Indonesia may seem very straightforward, thanks our country’s openness towards foreign influences. Television may have played an important role so far, but now we are more exposed with social media, the arrival of celebrity chefs, or sometimes quite surprisingly by businesses who are bringing the trends from abroad.

Suffice to say in Jakarta alone, each trend usually peaks for at least a year from the past decade. You might still remember when your family brought home the Red Velvet Cake or cronuts for your afternoon tea companion. Not long, Korean and Japanese pastry influences have been joining the fray to keep the selections varied – each with their own distinctions.

Year after year, you can never guarantee which trend that will give huge impact. Even so and yet arguably, Indonesians are highly curious folks and they’re more than willing to spend more trying something new and products with higher quality. That can be seen at how Indonesians are now becoming very familiar with spending on wagyu rather than local beef, as an example.

As an expert, Joy certainly has something to say about it. He’s putting the same notion that people are willing to spend more and more each year, despite Indonesian volatile economy.

“It’s not like 5 to 10 years ago when only business owners who were willing to invest more on higher quality products. People wouldn’t buy it though since it was expensive”, explains Joy.

He remembers the time when a number of Indonesians used to travel abroad to as far as France, The States, or Japan just to acquire special ingredients. “For example – the chestnut puree for Mont Blanc which was expensive, in addition also for the cream and chocolate. Now it’s easy to get those ingredients here”, he says.

Local ingredients back then were used as a substitute, due to the unavailability for the original ingredients or raw materials which are produced only abroad – like the premium frozen fruit, puree, and coulis for example. “Before we’d use local puree made from banana, strawberry, or other fruits which are native here. Now, premium brands such as Ravifruit or Boiron are readily available”, continues Joy, remarking also that these particular ingredients are now used more and more in gourmet pastry world.

“So if you’re asking me about the trend this year, then it goes for the cheese tart”, says Joy. Originated from Japan, the indulging baked cheese tart has already gained fame since late 2016 at Jakarta’s prominent shopping malls and shows no sign of stopping soon come 2017. Quite interestingly, BAKE as the original inventor of this dessert has not yet expanded to Indonesia, but instead, several players who have seen its potential introduced their versions to the market.

As for Joy personally, chocolate will always be his number one. He’s also introducing the prototype of his latest chocolate product innovation which will be unveiled within several months. While industrial chocolate is somewhat common in Indonesian market, Joy has many hopes that it will penetrate the huge market that this country traditionally has. Especially now that Indonesians know more about the higher grade couverture instead the traditional use of compound chocolate.

“To sell couverture even for 1% of Indonesian population is already promising business!” exclaims Joy. However using fully single origin cocoa might not be the right strategy for industrial chocolate. “Even so, using it as a marketing gimmick would make people curious”, shares the chef.

What remains to be seen this 2017 might be an adventure itself for us all. One thing for sure, Indonesia is a hungry market that keeps on learning more and more about food. Aspiring young guns with huge talent on pastry and business will be sure to break the barrier that the older generations have created and they will be the ones who are paving the way for the millennials to aspire or to experience the finer things in life.


Original link:
http://www.passionmedia.co.id/b/expert-view

Images by: Passion