PLAY: Pantry Magic (JAX, Oct 2015)

A kitchenware specialty store that starts your culinary conquest.

Who would have thought that ramekins were the cause behind one important element that defines Jakarta’s culinary scene of today?

That particular element, of course, is Pantry Magic. Since it was inaugurated in 2008, Pantry Magic has helped countless of home cooks and professional chefs on their quest for perfection.

So, why ramekins you might ask? Back then, ramekin was a rare commodity in Jakarta. Rianto Hidajat and Chindy Lie, the current proprietors of Pantry Magic Jakarta and Bali, were able to find what they’re looking for at this famous kitchenware shop’s Singaporean outlet.

Originating from Hong Kong, Pantry Magic features a concept that inspired both Rianto and Chindy. From the store’s beautiful appearance and up to the abundance of its kitchenware, the couple decided that Jakarta should have this share of happiness as well. Long story short, Kemang was chosen as the signature location for the shop, and a couple of years later, Pantry Magic opened its doors in Bali.

Pantry Magic has a very extensive product lines to meet your culinary needs.
Pantry Magic offers  an extensive line of products to meet your culinary needs.
The selections and quality of the products Pantry Magic carry has earned trust from celebrity chefs and trendsetting restaurants.
A display of high quality products that have earned trust from celebrity chefs.

The previous decade has seen the immense growth of interest in anything culinary, and Pantry Magic arrived among the emergence of celebrity chefs and trendsetting restaurants. While the expatriates dominate Pantry Magic’s market share since the day it opened its doors, there’s a rising trend that Indonesians are now beginning to spend more for their cooking needs.

In addition to Pantry Magic’s personal brand lineup of products, the shop is also working closely with the world’s premiere cookware producers such as for instance Kenwood for the toasters, KitchenAid for the mixers, the cookware from Cuisinart, and many more.

DēLonghi cappuccino maker.
DēLonghi Icona Vintage.
kMix Toaster by Kenwood.
Kenwood mixer.

Pantry Magic is designed to cater even the most specific needs. In addition from providing the common wares such as pans and pots or the grills and the knives, Pantry Magic also serves the niche market. From butcher’s knots, salad spinners, fondues, or raclettes; the store also provides molecular gastronomy ingredients and stoves.

A Pottery for your perfect stew.
Honey Dipper
Premium quality Chef’s Knife from Friedr Dick.
Typhoon vintage kitchen scale.

To further entice the market, Pantry Magic holds cooking demo events regularly up to several times in a month. Here, the customers can participate on specific courses designed to introduce the cuisines of the world as well as our regional delicacies, tutored directly by professional chefs and experienced people in the industry.

Currently, Pantry Magic is preparing to open its latest store in Grand Indonesia. Attached inside the Seibu Department Store, Pantry Magic is more than ready to serve the markets outside of South Jakarta.

Be sure to give it a visit soon.


Jalan Kemang Raya 14B, Jakarta
Ruko Lotus, Blok 6, Jalan Dewi Sri, Kuta – Bali


Opening hours: Daily, 9am – 6pm


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