Cover Feature: Let Them Eat Steak! (The Foodie Magazine, Mar 2014)

Before Holycow! Steakhouse, Jakartans never talked about wagyu. Now, whenever wagyu is mentioned, Holycow! Steakhouse immediately comes to everyone’s mind. Yes, they are the main cause of the wagyu frenzy in Jakarta in the past years. The Holycow! story is a mixture between hard work and brilliant initiatives. The owner, Afit Purwanto, shares with us their ingredients of success.