TGA Appreview: The Lunchbox Fund Debuts App for ‘Foodies’ – Feedie

The Lunchbox Fund Debuts App for ‘Foodies’ – Feedie

The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, is excited to introduce Feedie – the first-ever philanthropy app for foodies. As seen in the September Issue of Vogue, The Lunchbox Fund and Feedie ties style, philanthropy, tech and foodies together for one cause.
Feedie, the brainchild of The Lunchbox Fund founder, Topaz Page-Green, and creative agency Tribal Worldwide in New York, taps into existing foodie behavior and current technology, inspiring foodies to leverage their passion for sharing photos of food to share actual food with those in need.
This is all about scaling a charity to make a huge impact without hitting up donors until you’re blue in the face” – Topaz Page-Green, Vogue

In collaboration with world-renowned chef Mario Batali, Feedie has partnered with some of the nation’s most esteemed restaurants globally in areas such as New York, Los Angeles, Atlanta, Chicago, Seattle, South Africa and London, to name a few. There are currently over 65 restaurants listed as partners on the app such as the One Group properties, Whitehall, Del Posto Sen, among many others. Additionally, key chefs including Mario Batali, Daniel Boulud, Todd English and Peter Tempelhoff are participating by being first to have their restaurants jump on board.

Feedie users or “Feedies” can locate participating restaurants using the app’s map feature and are easily able to make an instant donation to the fund by simply snapping a photo of their meal and posting via the Feedie app. Feedies can also utilize the app to share their photos and favorite restaurants on other social media platforms including Facebook, Foursquare, Twitter and Google +.

Feedie allows users to extend the goodness of food beyond taste, texture and Instagrammability, giving culinary appreciators the unique opportunity to use their passion for food for philanthropic purposes.

The app is available for free in the iTunes app store and will officially debut on October 9th at the Lunchbox Fund’s annual New York gala whose co-chairs include Mario Batali, Liv Tyler, Casey Affleck and Maggie Gyllenhaal. 


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